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Heavy Equipment Sales RepresentativeBurlington, ON | Job ID 70672

  • Job ID 70672
  • Division Earthmoving
  • Organization Liebherr-Canada Ltd.
  • Area of employment Sales
  • Country Canada
  • Entry level Professionals
  • Type of contract full time

Are you an experienced Heavy Equipment Sales Representative and are looking to upgrade to working at an internationally recognized OEM? This is for you then! This position is responsible for cultivating relationships with new prospects, building the Liebherr brand and maintaining ongoing relationships with existing customers. The succesful candidate will be instrumental in furthering business development and will be expected to increase revenue growth in the Burlington, Ontario area. Through solid understanding of the potential and current customer base, and interaction with decision makers, the incumbent is responsible for solution based sales resulting in a strong presence and market share for Liebherr. Extensive experience and network in the defined product line is essential for this key role. (Excavators, dozers, wheel loaders, material handlers)


• Identify and implement opportunities to develop and grow the business and maximize revenue
• Leverage existing relationships and knowledge of the industry and trending to market the product offering
• Educate customers on aftermarket service, warranties, and technical support to enhance the after sale value of our product
• Initiate, establish and maintain key relationships in the industry
• Build long term relationships with the customer base
• Work closely with internal teams to ensure customers' success and satisfaction
• Complete all aspects of the sales process from identification to completion including the preparation of detailed quotations and product presentations and demonstrations
• Maintain a high level of knowledge of Liebherr machine specifications, features and benefits and provide information to the customer, ensuring the value proposition and solution meets the customer needs
• Conduct account analysis and revenue forecast reviews regularly to ensure efforts are being made so new prospects and opportunities are being added to the channel to drive margin improvement
• Manage territory based on plan for the year and visit customers on a regular basis as determined by the plan
• Utilize internal Customer Relationship Management (CRM) system to track customer information and progress


  • Must have at least 5 years of heavy equipment sales experience.
  • Industry knowledge and network with an ability to quickly learn the Liebherr product set.
  • Proven success in all facets of account development and management.
  • Sales-focused, responsive, innovative and strategic.
  • Financial and non-financial skills to drive profitability and market penetration.
  • Expert relationship builder, initiator and negotiator.
  • Ability to visit customer sites and interact directly with owners, operators and stakeholders at all levels.

Our Offer

  • Competitive wages (premiums & allowances for select roles*).
  • Extensive benefits with employer paid premiums starting day 1.
  • Hybrid or remote work opportunities for select roles*.
  • Paid vacation starting at 3 weeks PLUS 6 dedicated family, health and wellness days.
  • 6% employer RRSP matching.
  • $1000 Annual Tool allowance & $600 Annual Boot allowance for Liebherr Technicians.
  • International training & development work opportunities for select roles*.
  • And much more!

Liebherr Canada Ltd. is committed to provide a diverse, inclusive, safe and dignified work environment for all employees, regardless of gender, race, ethnicity, sexual orientation, disability, religion, or any other aspect of their identity.

Have we awoken your interest? Then we look forward to receiving your online application. If you have any questions, please contact Natalie Ely.

One Passion. Many Opportunities.

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  • Job ID 70672
  • Division Earthmoving
  • Organization Liebherr-Canada Ltd.
  • Area of employment Sales
  • Country Canada
  • Entry level Professionals
  • Type of contract full time

The company

The Liebherr Group has represented leading-edge technical products and services for more than 70 years and has proudly serviced Canadian customers directly since 1973. Liebherr-Canada Ltd. has ten branch locations across Canada providing sales, service and product support for equipment in the construction, mining, material handling, crane, aerospace, transportation, and refrigeration industries.


Liebherr-Canada Ltd.

1015 Sutton Drive

L7L 5Z8 Burlington, ON



Natalie Ely


Do you have any questions about working for Liebherr? Find the answers here! Your way to apply

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