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02.07.2014 Liebherr sponsors most followed World Table Tennis Championships in history
The World Table Tennis Championships 2014, which were held in Japan’s capital Tokyo, were an international media success. There were 475 combined hours of coverage across 22 TV networks all over the globe. The championships were not only broadcasted live to many Asian and European countries, but also to countries and regions such as the United States, Mexico or the Middle East. The Liebherr Group, both main sponsor of the German and Austrian national teams and the World Table Tennis Championships 2014, is very pleased with the media attention. Additionally, more than 6,000 articles in print and online media as well as millions of views, likes and shares on social media made the tournament the most followed Wold Table Tennis Championships in history.