
Ana Cabiedes
Liebherr USA, Co.
Newport News, VA 23607
United States of America
+1 757 240 4250
Press releases | 08/25/2026
For Harris Concrete Pumps, the newest addition to its fleet is more than a concrete pump. The custom pink Liebherr 42 XXT was created to honor the memory of Janet Marie Broadwell, Ruth Gould's mother [owner of Harris Concrete Pumps] while helping raise awareness for breast cancer throughout the communities the company serves.
Harris Concrete Pumps, a family-owned concrete pumping company, has taken delivery of a custom Liebherr 42 XXT truck mounted concrete pump. Finished in a vibrant pink livery and featuring breast cancer awareness ribbon graphics, the new machine serves as a tribute to Janet Marie Broadwell, Ruth Gould's mother [owner of Harris Concrete Pumps], whose legacy continues to inspire the Gould family and those around them.
"This truck was designed in her honor. The vibrant pink paint and breast cancer ribbon graphics serve as a daily reminder of her compassion, strength, and selflessness," said Ruth Gould. “We hope that every jobsite the truck visits carries her story, while also helping to raise awareness for a disease that has affected so many families.”
The Liebherr 42 XXT truck mounted concrete pump combines flexibility, reach and reliability for a wide range of concrete placing applications. Equipped with a five-part multi-fold boom, the machine provides a vertical reach of 135 ft (41.2 m) and incorporates Liebherr's XXT support system, allowing operators to work effectively even on jobsites with limited setup space.
The machine also features Liebherr's innovative Powerbloc drive unit, which integrates hydraulic switching and measuring elements into a single system to provide smooth operation, robust performance and simplified maintenance.
Purchased with Liebherr’s innovative Profit Maker Program, which provides a four-year warranty on new Liebherr truck mounted concrete boom pumps, structural guarantee and more.
For Harris Concrete Pumps, however, the machine represents far more than its technical capabilities. As it travels across jobsites supporting customers and construction projects, it will also carry a message of perseverance and hope.

Ana Cabiedes
Liebherr USA, Co.
+1 757 240 4250