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Heavy Equipment Sales Representative, Earth MovingBurlington, ON | Job ID 73388

  • Job ID 73388
  • Division Liebherr International
  • Organization Liebherr-Canada Ltd.
  • Area of employment Sales
  • Country Canada
  • Entry level Professionals
  • Type of contract full time

Are you ready to take your career to the next level with a globally recognized OEM? We're looking for an experienced Heavy Equipment Sales Representative to join our team! You'll be responsible for building and nurturing relationships with new and existing customers, strengthening the Liebherr brand, and driving business development in your assiged territory. Your expertise in solution-based sales will help boost revenue growth and establish a strong market presence for Liebherr. If you have industry experience and a solid network in excavators, dozers, wheel loaders, and material handlers, we want to hear from you!


  • Identify and implement opportunities to develop and grow the business and maximize revenue
  • Leverage existing relationships and knowledge of the industry and trending to market the product offering
  • Educate customers on aftermarket service, warranties, and technical support to enhance the after sale value of our product
  • Initiate, establish and maintain key relationships in the industry
  • Build long term relationships with the customer base
  • Work closely with internal teams to ensure customers' success and satisfaction
  • Complete all aspects of the sales process from identification to completion including the preparation of detailed quotations and product presentations and demonstrations
  • Maintain a high level of knowledge of Liebherr machine specifications, features and benefits and provide information to the customer, ensuring the value proposition and solution meets the customer needs
  • Conduct account analysis and revenue forecast reviews regularly to ensure efforts are being made so new prospects and opportunities are being added to the channel to drive margin improvement
  • Manage territory based on plan for the year and visit customers on a regular basis as determined by the plan
  • Utilize internal Customer Relationship Management (CRM) system to track customer information and progress
  • Other duties as assigned


  • 5+ years of heavy equipment sales experience
  • Industry knowledge and network with an ability to quickly learn the Liebherr product set
  • Proven success in all facets of account development and management
  • Sales-focused, responsive, innovative and strategic
  • Financial and non-financial skills to drive profitability and market penetration
  • Expert relationship builder, initiator and negotiator
  • Ability to visit customer sites and interact directly with owners, operators and stakeholders at all levels
  • Demonstrates exceptional professionalism and effective communication across all levels
  • Valid drivers license, flexibility to travel as needed

Our Offer

  • Competitive wages
  • Extensive benefits with employer paid premiums starting day one
  • Hybrid or remote work opportunities for select roles*
  • Paid vacation starting at 3 weeks PLUS 6 dedicated family, health and wellness days
  • 6% employer RRSP matching
  • $3000 annual allowance for continuing education
  • International training & development work opportunities for select roles*
  • And much more!

Liebherr Canada Ltd. is committed to provide a diverse, inclusive, safe and dignified work environment for all employees, regardless of gender, race, ethnicity, sexual orientation, disability, religion, or any other aspect of their identity.

Have we awoken your interest? Then we look forward to receiving your online application. If you have any questions, please contact Natalie Ely.

One Passion. Many Opportunities.

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  • Job ID 73388
  • Division Liebherr International
  • Organization Liebherr-Canada Ltd.
  • Area of employment Sales
  • Country Canada
  • Entry level Professionals
  • Type of contract full time

The company

The Liebherr Group has represented leading-edge technical products and services for more than 70 years and has proudly serviced Canadian customers directly since 1973. Liebherr-Canada Ltd. has 12 branch locations across Canada providing sales, service and product support for equipment in the construction, mining, material handling, crane, aerospace and transportation industries.  


Liebherr-Canada Ltd.

1015 Sutton Drive

L7L 5Z8 Burlington, ON



Natalie Ely


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