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Press releases | 02/07/2025
Liebherr is pleased to announce the appointment of Hirohito Imakoji as Managing Director of Liebherr USA, Co., the mixed sales and service organization based in Newport News, Virginia. Imakoji jointly shares executive responsibilities with Kai Friedrich, Managing Director, for U.S. operations.
Liebherr welcomes Hirohito Imakoji as Managing Director of Liebherr USA, Co., a mixed sales organization supporting ten product segments throughout the United States. Hirohito joins the Liebherr USA executive management team, working together with Kai Friedrich, the Managing Director and Divisional Director of Earthmoving and Material Handling Technology.
In his role, Hirohito will oversee the strategic planning and execution of growth strategies for all corporate, finance and administrative functions integrated in the shared services at Liebherr USA, Co.
“I am to join the team at Liebherr USA, Co. The United States is one of Liebherr’s most important markets, and we are committed to strengthening our operations nationwide to better support our partners and provide the best solutions to our customers,” said Imakoji.
Hirohito brings over 17 years of experience working within the Liebherr Group. He began his career as an intern with Liebherr-Werk Nenzing GmbH in 2004 and transitioned to a full time employee in 2007. He later moved to Liebherr-Hong Kong (Hong-Kong, CN) in 2010 and Liebherr-Sunderland Works (Sunderland, UK) in 2011. He most recently supported Liebherr-Electronics and Drives GmbH (Lindau, DE) as Managing Director, Finance & Administration. 2017-2024
Born in Osaka, Japan, Hirohito was raised in Salzburg, Austria where he attended high school and Univeristy earning a degree in Business and Economics. In his spare time, Hirohito enjoys any outdoor sports.


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