Liebherr is awarded the Red Dot Award 2016 for its new L 550 to L 586 XPower® wheel loaders in the “Product Design” category. The award was announced by the top-ranking jury of experts at the Red Dot gala, which was held on Monday the 4th of July in Essen (Germany). The intelligent, functional design of the XPower wheel loaders won over the jurors. Together with representatives from his team, Johann Stickler, Managing Director and Technical Manager of Liebherr-Werk Bischofshofen GmbH, accepted the international award in person. Following the iF Design Award in March, this is the second prestigious design prize for the XPower wheel loaders this year.
XPower® stands for the new generation of large Liebherr L 550 to L 586 wheel loaders. During product development, fuel efficiency, power output, robustness and comfort were the pre-requisites for Liebherr. These principles also influenced the development of the design – so as to unify functionality and aesthetics.
“In the development of the design, in addition to functional aspects such as safety and user-friendliness, the focus was also on powerful appearance”, explains Johann Stickler, who is responsible for the development of the new wheel loaders in his capacity as Managing Director and Technical Manager at Liebherr-Werk Bischofshofen GmbH. “Consequently, we emphasised modern styling that we implemented consistently from the lift arm and the comfort cab right through to the rear of the vehicle. This means that the silhouette looks compact, and the wheel loaders convey an impression of dynamism and power even when standing still.