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Digital Communication SpecialistShanghai | Job ID 70520

  • Job ID 70520
  • Division Domestic Appliances
  • Organization Liebherr (China) Co., Ltd.
  • Area of employment Marketing / PR / Communication
  • Country China
  • Entry level Young Professionals
  • Type of contract full time

Your responsibilities

  • Owning the regional digital communication strategy for China in alignment with regional Communication Manager and headquarters to increase brand awareness, identify new opportunities and drive sales
  • Adapting global campaigns and content according to regional needs in line with the Communication and Brand strategy
  • Set, monitor and report KPIs for the channels, plus improves activities constantly with regards to GTM
  • Managing the regional social media channels like Wechat or Weibo
  • Execute the digital direct to consumer communication via newsletter, community and review platforms.
  • Be in charge of the regional part of our corporate website including content creation and SEO activities
  • Executing regional digital paid ad campaigns with the focus on brand awareness and sales, for example social media, search or banner ads

Your qualifications

  • Bachelor's degree
  • Marketing, Communication or comparable
  • Minimum of 3 years experience of independently running a digital marketing plan and budget, also to set KPIs and supervise external agencies and suppliers
  • Experience in managing social media channels like Wechat, Weibo, Douyin or RED
  • Experience in supporting Online Ecommerce Players like JD & Tmall will be an added advantage
  • Knowledge in performance marketing such as search or banner ads in relevant platforms like Baidu
  • Knowledge in newsletter, community and review management
  • Experience in a high-end consumer goods environment would be added advantage
  • Oral and written fluency in the English & Chinese language a must. Proficiency in German a plus
  • Profound computer application skills
  • Skills in using content management systems like FirstSpirit or WordPress
  • Content creation and SEO skills

Have we awoken your interest? Then we look forward to receiving your online application. If you have any questions, please contact Liwei Kong.

One Passion. Many Opportunities.

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  • Job ID 70520
  • Division Domestic Appliances
  • Organization Liebherr (China) Co., Ltd.
  • Area of employment Marketing / PR / Communication
  • Country China
  • Entry level Young Professionals
  • Type of contract full time

The company

​Liebherr (China) Co., Ltd. is based in Shanghai and is responsible for sales and customer service of products from the segments Earthmoving, Mining, Refrigeration and Freezing, Components, Mobile and Crawler Cranes, Gear Technology and Automation Systems, as well as from the product area aerospace on the Chinese market.​

Location

Liebherr (China) Co., Ltd.

319 Gao She North Road 201208

Shanghai

China

Contact

Liwei Kong

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