An icebreaker in Miami: Liebherr serves up a fresh showroom experience
Liebherr unveils a newly renovated refrigeration and freezing showroom within the Miami facility. Approximately 1000 ft2, the exhibition space was crafted to highlight Liebherr’s latest innovations and timeless designs providing an elevated experience for guests and associates.
The opening of the Miami showroom in 2019 signaled a commitment to growth in the North American market as well a display of heritage and excellence. More than simply a showroom, the space was both cleverly and beautifully designed by the renowned architectural firm Birka and cabinet maker Bauformat. Each element was carefully crafted to represent components of the Liebherr Group.
Over the last decade, Liebherr Miami has used the refrigeration and freezing showroom for many notable functions. Recently, the team recognized the untapped potential of an open space concept. After several months of planning and achieving alignment across multiple teams, the Miami team unveiled a renovated showroom where the allure of Liebherr’s premium appliances takes center stage. A meticulously crafted open design offers a sophisticated space where dealers and associates can experience Liebherr’s products in a cohesive and immersive environment.
On-site trainings
The exclusive showroom is not only a showcase of elegance but also serves as a venue for hosting sales training sessions, equipping dealers across the United States with expertise and inspiration. With the showroom’s redesign, the training program was thoroughly revamped. The new training program offers a two-day experience emphasizing the innovative products displayed in the room, in-depth insights into food preservation technology for optimal storage conditions and Liebherr’s deep rooted heritage.
The new concept also allows for additional coordinated training opportunities to serve participants in an immersive environment surrounded by Liebherr’s latest refrigeration and freezing advancements. The two-day program is led by Liebherr experts and provides a focused dialogue and conversation about Liebherr’s product offerings.
Product technology keeps food fresh for longer
The renovated showroom allows Liebherr to highlight sophisticated technologies such as PowerCooling and BioFresh. Liebherr BioFresh technology allows customers to keep food fresh for longer as the technology creates the optimum climatic conditions for each compartment. Liebherr’s newest food preservation technology offering is Bio Fresh Professional with HydroBreeze. The cold mist combined with a temperature of around 32 °F (0 °C) gives food that extra boost for longer shelf life and creates a visual wow effect.
Additionally, Liebherr’s newest product within the showroom includes OpenStage drawers. Redefining kitchen innovation, these drawers offer ease of use and a luxurious design. Inspired by the elegance of market-style display cases, OpenStage provides a clear view of the fridge's contents.
Tour the new showroom
Built to last
Refrigeration and freezing equipment from Liebherr exemplify quality, reliability, and longevity. Leveraging innovative technologies and premium materials, Liebherr ensures that the equipment is long-lasting and energy-efficient, catering to both residential and commercial needs. Moreover, the Miami showroom serves as a prominent symbol of Liebherr’s commitment to expanding its presence in the American market.
