In the third decade of company history, Liebherr makes the jump overseas. The company also expands further within Europe. From the continual growth, the question concerning the Group's future organizational structure is raised – the course begins to change for the next generation.

In 1970, Liebherr takes root on the American continent. Service as well as the proximity to local customers are important to Hans Liebherr and subsequently Liebherr-America Inc. is founded in Newport News, Virginia. The company supplies the North American market with hydraulic excavators, crawlers and wheel loaders and, in addition, represents the following areas: machine tools, material handling and aeronautical equipment.

In 1974, new companies follow in Guaratinguetá (Brazil) and Burlington, Ontario (Canada). In Europe, the company responds to rising demand by introducing new production sites in Austria and Switzerland.

Even during restructuring, Liebherr distinguishes itself through technological innovations. In 1977, the company presents the LTM 1025, the world's first all-terrain mobile crane for combined onroad and offroad use. Its telescopic arm, measuring 24m in length, and a load bearing capacity of 25 tons make completely new areas of use possible. Together with the successor model, the LTM 1030, the crane establishes the all-terrain concept.

This pioneering move gains recognition throughout the industry and the company enjoys growing turnover and export in the ensuing years.