News | 2021-04-22
Liebherr presents itself as a strong brand with a new image: with the facelift of its website, Liebherr shows new elements of its fundamentally revised corporate design for the first time.
In the end, it was only a few clicks before the Liebherr Group’s newly designed website went online. As part of the new brand appearance, the website shows the look and feel of the new corporate design of Liebherr. The clearly structured layout provides visitors with an easy and attractive introduction to the Liebherr world.
Above all, many basic graphic elements are new. The technically optimised Liebherr logo and the new company font stand out. The use of the new Liebherr typeface in particular creates a characteristic and unique effect. The new colour scheme is also intended to make the website look modern and inviting.
New brand appearance to be further implemented over the next few years
The uniform language and the visual representations convey a clear message: the new brand appearance of the group of companies is based on an umbrella brand strategy. This forms the bracket for the 13 product segments of the Liebherr Group. The new web presence is the initial spark for the roll-out of the group's new brand identity and provides an exciting insight into the Liebherr world. Further steps will follow in the coming months and years. All according to the guiding principle with which the new appearance is being rolled out within the group of companies: "Bring it to life".