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In virtual exhibition rooms, visitors were able to experience the exhibits and simultaneously obtain detailed information about the product technologies by videos, talks and live chats. Liebherr is one of the first companies in the industry to offer this holistic and interactive approach, which was very well received by visitors. In late 2021, the event will take place again with even more interactive formats and live presentations. In the future, the virtual trade show will take place in parallel with the customer day in the company’s Kempten factory – a platform that combines both worlds.