News | 10/29/2022 Inmaculada Montero Ruiz: Always keeping an eye on Liebherr at Bauma

Liebherr at Bauma can be described in superlatives: almost 15,000 m2 of space, around 100 exhibits and hundreds of Liebherr employees working on the various booths throughout the week. But how do you plan such a mega-project? Inmaculada Montero Ruiz knows exactly how, because this is the second time, she has been the project manager for Liebherr's trade fair presence at Bauma.

Single image, web (119 KB)

Nobody plans a Bauma alone. It is a true team effort, involving – divided into sub-projects – countless Liebherr colleagues. More than two years of planning are behind the final Liebherr exhibitions that visitors see. That includes everything down to the smallest detail: from the conception of the communication campaign to the planning of the Liebherr booths and the events surrounding the Bauma week.

"I have an overview of everything that happens at the booth and make sure that everything goes as planned," says the Spaniard, who has worked in the Events department at Liebherr-International Deutschland GmbH since 2012. And in doing so, she has her hands full. "I'm also available on site at the fair as a contact person and coordinate the daily sub-projects together with my team," she adds.

Bauma is a task that both challenges and excites Inmaculada Montero Ruiz. "Coordinating the project is always a very special task for me," she says as she makes her daily tour of the Liebherr stand, "it's an honor to be able to manage a show of such dimensions. And it's a particular pleasure to work together with colleagues from our various divisions and countries. This is my fifth Bauma and it’s always impressive to experience what we get up and running together."