At EuroShop for the first time: Liebherr domestic appliances
Liebherr took part for the first time at the world’s leading retail fair from 16 to 20 February 2014. At EuroShop 2014 in Düsseldorf, the company presented a selection of refrigerators and freezers for commercial use.
The new generation of chest freezers, specially designed for supermarkets, was presented to the public for the first time. These chest freezers, which combine functionality with modern design, were developed with a special focus on optimum product presentation and handling, low energy consumption, an automatic thawing system and new, intelligent electronics.
EuroShop provides the impulse for ideas and innovations, as well as a chance for retail trade insiders to meet up. With more than 2000 exhibitors, the international fair for store construction, shopfitting, store design, sales promotion, POS marketing, information technology and security engineering is an important meeting point for retailers, and takes place every three years.
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Where no two days are the same
Kamuran Yüce hardly ever has a typical working day. As Lead Buyer at Liebherr in Nenzing, she juggles technology, strategy and negotiations on a daily basis. Precisely this variety makes her job so exciting.

