Opportunities ahead
Change is inevitable and often challenging to adapt to, but it also unlocks immense potential. Liebherr embraces these changes as an opportunity for innovation, expansion, and future growth.
Offering 12 product segments throughout North America, a one size fits all approach to product defossilization is complex. Through this realization, Liebherr has embraced a technology neutral approach to address a wide spectrum of applications and machinery. Currently, Liebherr offers multiple alternative drive options including HVO, battery-electric machines, hydrogen engines, hybrid drive and autonomous drive systems.
With over 20 years of experience at Liebherr, Kai Friedrich, managing director at Liebherr USA, Co. has found himself actively witnessing these changing environments, but confident in Liebherr’s evolving technologies to stay on top of industry trends.
“We notice that market trends are evolving towards more sustainable solutions. Liebherr has been implementing initiatives to introduce and distribute a growing number of emission neutral products across its portfolio of products,” noted Friedrich. “With these offerings, Liebherr can provide an increased level in efficiency, economy, and safety for our customers in the USA while still meeting their individual requirements.”
Friedrich further noted that it’s important to share these new innovative technologies with Liebherr’s customer base at Conexpo, so that customers can get hands-on with the current and future technologies.
Kai Friedrich, managing director at Liebherr USA, Co.
Conexpo offerings
At Conexpo, the Liebherr booth will showcase multiple emission-neutral construction machines and components as well as active assistant systems integrated into Liebherr products such as Bucket Fill Assist, Skyview 360°, and LiDia, an intuitive diagnostic software tool for servicing Liebherr machines. Each of these systems are developed in-house to provide small steps towards autonomous efficiency for operators in both standard and technology-neutral machines.
Additionally, Liebherr will have a D946 engine on-site, representing Liebherr components and the Liebherr Reman Program. This program gives a second life to used components by recovering energy-intensive materials and remanufacturing them to “same-as-new" quality contributing to the overall circular economy.
Friedrich explained, “We have a clear approach that safety always comes first for all Liebherr products. Providing in-house engineering for both emission-neutral and standard construction machines allows Liebherr to prioritize safety in each step of development while also looking ahead at the market trends. With that in mind, we see a strong trend towards autonomous solutions and have made great progress in this area across multiple Liebherr product segments. As we continue to fully develop these solutions, customers can see increased efficiency, safety, and economical savings.”
We are actively broadening our service and support network across the USA to support the continued growth of Liebherr.
As the North American market continues to expand and adapt to carbon free solutions, Liebherr is motivated and working towards offering more emission-neutral products in the future.
“We are actively broadening our service and support network across the USA to support the continued growth of Liebherr. That includes the consideration of expanding assembly and manufacturing capabilities in the US – which we have already completed in Newport News, VA,” said Friedrich.
Hirohito Imakoji, managing director at Liebherr USA, Co.
Expansion on the horizon
A major step in Liebherr’s North American growth is the construction of the new logistics warehouse in Tupelo, MS. This will be the first major distribution center outside of Europe and is designed to enhance Liebherr’s service capabilities across the Americas by providing faster and more efficient services to customers, reinforcing its position as an industry leader.
The new logistics center in Tupelo, MS, will play a significant role in the management and distribution of spare parts and products from Liebherr’s earthmoving, tower cranes, concrete technology, mobile and crawler cranes, maritime cranes, and components business. And the facility will serve as a hub for a wide range of operations, including warehousing, distribution, pre-assembly, kitting, repackaging, and customs and export services for the Americas.
Hirohito Imakoji, managing director at Liebherr USA, Co. explained, “We have seen multiple large-scale investments in the US across the last decade including the Virginia campus expansion and upgrading Liebherr mining’s manufacturing capabilities. The Tupelo campus continues to showcase our increasing capabilities in the US and expands our footprint throughout the Americas.”
The local community is where we get our biggest support, so we find it extremely important to provide outreach and opportunities.
Local impacts
As Liebherr continues to expand its capacity in the US, connecting with the community becomes essential in supporting the company’s long-term efforts.
“The local community is where we get our biggest support, so we find it extremely important to provide outreach and opportunities. As of 2025, we continue to partner with local trade programs, creating a pipeline of talent for young people looking to get into mechanical and service-based careers,” noted Imakoji. “We are also working closely with the local communities to create a support system that benefits both Liebherr and the local supply chain networks, infrastructure needs, and even community programs spearheaded by employee sponsorship requests.” As Liebherr continues to explore new opportunities throughout North America, the company prides itself on top quality customer service, state-of-the-art innovation, and delivering reliable, high-performance machinery.
