Constructing Conexpo
Every three years, the entertainment capital of the world, Las Vegas, NV, welcomes visitors from around the globe to experience Conexpo, North America’s largest construction exhibition. Hosting over 139,000 attendees, this immense construction exhibition provides hands-on highlights featuring the world’s top equipment manufacturers.
The Liebherr booth continues to be a prominent stop at Conexpo. Behind this monumental showcase is the team of dedicated employees who make the Liebherr exhibit come to life – from intricate planning and logistics to on-site execution.
North America’s largest construction exhibition
Founded in the early 20th century, Conexpo was held in a variety of large cities across the country, including Columbus, Detroit, and Chicago, before finding its home in Las Vegas in the 1990s. Liebherr has consistently been one of the largest booths on site spanning over 66,000 ft². It showcases more than 30 exhibits, including earthmoving, mobile and crawler cranes, tower cranes, material handling technology, deep foundation, concrete technology, components, and a wide range of digital innovations.
It takes a village
Before the booth structures are set, machines are placed, and walls are erected, multiple teams both in the U.S. and abroad work for many months to plan, coordinate, and execute this massive undertaking. From booth design and machine layouts to giveaways and branding, every detail is meticulously decided to provide the best experience possible for all Conexpo attendees.
The world’s biggest construction exhibition
Innovations at work
With more than six months of planning underway, Liebherr employees travel to Las Vegas in early January to begin assembling the booth and store the incoming machines.
Four weeks prior to the show, the Liebherr team begins the move-in process. Mimicking a puzzle, the team must place each piece of equipment one by one, accounting for safety, size, placement, and setup. This process is then coordinated with on-site hauling and heavy lifting teams to ensure streamlined coordination. As the team works non-stop for four weeks, they must also account for weather conditions, windstorms, and heavy dust in Las Vegas.
In the final week leading up to the event, over 70 team members are on-site to finalize every detail — from booth branding and Liebherr shop setup to photography and final walkthroughs — ensuring everything is show-ready.
