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Press releases | 07/02/2025
Liebherr is pleased to announce the appointment of Hirohito Imakoji as Managing Director of Liebherr USA, Co., the mixed sales and service organization based in Newport News, Virginia. Imakoji jointly shares executive responsibilities with Kai Friedrich, Managing Director, for U.S. operations.
Liebherr welcomes Hirohito Imakoji as Managing Director of Liebherr USA, Co., a mixed sales organization supporting ten product segments throughout the United States. Hirohito joins the Liebherr USA executive management team, working together with Kai Friedrich, the Managing Director and Divisional Director of Earthmoving and Material Handling Technology.
In his role, Hirohito will oversee the strategic planning and execution of growth strategies for all corporate, finance and administrative functions integrated in the shared services at Liebherr USA, Co.
“I am to join the team at Liebherr USA, Co. The United States is one of Liebherr’s most important markets, and we are committed to strengthening our operations nationwide to better support our partners and provide the best solutions to our customers,” said Imakoji.
Hirohito brings over 17 years of experience working within the Liebherr Group. He began his career as an intern with Liebherr-Werk Nenzing GmbH in 2004 and transitioned to a full time employee in 2007. He later moved to Liebherr-Hong Kong (Hong-Kong, CN) in 2010 and Liebherr-Sunderland Works (Sunderland, UK) in 2011. He most recently supported Liebherr-Electronics and Drives GmbH (Lindau, DE) as Managing Director, Finance & Administration. 2017-2024
Born in Osaka, Japan, Hirohito was raised in Salzburg, Austria where he attended high school and Univeristy earning a degree in Business and Economics. In his spare time, Hirohito enjoys any outdoor sports.


02/10/2026
Listicles
More experience, more confidence: six questions on the new period of use for Liebherr fibre ropes
Liebherr is increasing the period of use of its fibre ropes to up to 12 years in temperate climates and up to 8 years in hot climates, while the overall service life is rising from 14 to 16 years. But what's behind this decision, and why do all ropes already in the field benefit too? Six questions for Jochen Huber, Product Manager Fibre Technology at Liebherr, on the tests, the impact for customers on site, and the wider strategy behind Fibre technology.

02/10/2026
Press releases
Liebherr is increasing the overall service life of its Fibre ropes from 14 to 16 years, with the decisive period of use rising to up to 12 years. This is based on multi-year ageing trials on test rigs and analyses of ropes already in field. The new ruling applies automatically to all new ropes and those already in the field. This step forms part of Liebherr's ongoing path towards establishing Fibre technology as the new standard in the tower crane market.

01/10/2026
Press releases
Liebherr LS-C 60 crane to equip multipurpose vessel for operations in French Polynesia
Operating across widely scattered islands, the Liebherr ship crane supports a vessel concept that must combine logistics and passenger transport within a single platform, where space, stability and operational flexibility are closely linked.