Working in sales

For Pierre Pébereau, trustful teamwork and team spirit are the most significant parts for his successful work at Liebherr. As Head of Commercial Services in After Sales he is in charge of more than 50 employees. His personal key to success within this challenging function: open and honest communication.

Process harmonization on divisional scale

With the group of factories within the division, various standardized processes needs to be analyzed and improved continually. Therefore, the factory sales manager needs to bring the input for discussion with other factories in order to make the strategic tools usable for all stakeholders.

Market segmentation and providing input for further strategic development

The market needs to be analyzed in detail on basis of a standardized template. The view is a 360° view on market, sales partner, product portfolio and leads to a detailed action list, which will be followed-up regularly. The major goal is to increase the performance of the sales partner and to reach a search market penetration.

Crane Planner 2.0 – in-house development for perfect crane operations

We started developing the Crane Planner 2.0 – a modern deployment planner for crane operations – in 2016: first at our plant in Nenzing (Austria) for smaller crawler cranes, then also with the mobile and crawler cranes from our plant in Ehingen (Germany). Our joint team from both sites – comprising software developers, product managers, design engineers and designers – made this planning software for our cranes ready for market and took it to customers. The Crane Planner 2.0 will continue to be enhanced and optimized on an ongoing basis according to customer requirements.

Learning never stops!

According to the motto, “Learning Never Stops!” our internal trainers are travelling the world to support our Sales Reps and handing them over the necessary tools for successful and proactive selling. It is therefore their job to make sure that every Sales Rep is aware of our philosophy and that Liebherr is putting an emphasis on Customer Value instead of heavy selling. These regular trainings are giving our Sales Reps more confidence and security with our products, especially when it comes to new and innovative features for our machines.

Moreover these trainings are encouraging internal cooperation and are enabling the build-up of internal networks. And, of course, even our trainers are learning with every session as they will get to know different approaches in countries and cultures we are active.

Grab your project and move your vision!

Of course, the main goal for our Sales Employees is to ensure Customer Satisfaction. At Liebherr they can do a lot more to contribute to the companys’ success in bringing in their creativity and passion. Taking over the lead in various internal projects aiming to facilitate the daily work for Sales Reps all over the world gives our employees the chance to move their own vision: shaping and detailing ideas, choosing external partners, clarifying requirements, ensuring usability and finally implementing the project for daily use – in short: you can do it your way!

Digital world premiere – live product launch of our LTM 1150-5.3

Summer 2020: the design of our new jewel in every crane fleet was progressing, and the first prototype was in production. But then the question arose from marketing and product management: How are we going to present our new LTM 1150-5.3, now that the fall trade shows are canceled due to the coronavirus? After a quick brainstorming, it was clear that the only way to do a product presentation would be virtually. A script was worked out, and the handover building was promptly transformed into a film studio. There had never been a virtual product launch at Ehingen before, but this digital world premiere was a complete success thanks to the efforts of everyone involved.