From Costa Rica via Germany to the USA. Originally from Costa Rica, Federico Quesada has been a Regional Sales Manager at Liebherr since 2020. Having studied mechanical engineering at RTWH Aachen, he then spent more than 10 years working in gear technology – specifically in Application Technology and Sales.
We asked him what his job as Regional Sales Manager in the USA and Mexico entails and what challenges his customers face, and spoke about the effects of cultural differences.