Digital Marketing ExecutiveSingapore | Job ID 26718

The Digital Marketing Executive is responsible for all key digital marketing duties in the Appliance Division to drive brand awareness and to support sales KPI for the Singapore market. The key tasks includes overall planning, content creation and execution of search engine marketing campaigns including all relevant social media platforms. In addition, this role is also required to assist on other marketing activities such as marketing events and ad hoc flagship store operation.

Responsibilities

• Oversee and managing digital marketing and social media calendar for Singapore
• Content creation which includes copywriting, visual and/or video creation and/or adaptation in accordance to CI where applicable
• Increase brand visibility and target user engagement through social media platform or 3rd party media / KOL collaboration
• Manage online public relations
• Maintain and increase user traffic to Website, E-Shop
• Responsible for digital KPI & budget spending
• Assist on marketing activities e.g events, conference
• Support Flagship store retail operation

Competencies

• Diploma in Marketing, Mass Communications or other relavant field
• Min. 3 years of hands-on direct experience in planning and management of SEM/SEO , social media and E- commerce platform
• Bilingual in English and Chinese
• Knowledge of consumer durable is an advantage
• Have a good eye for details and good vendor management skills
• Possess excellent communication and interpersonal skills
• Computer skills : Microsoft office with emphasis on Excel, Powerpoint presentation, Adobe Illustrator / Indesign is a must