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Social Media CoordinatorBiggleswade | Job ID 18997

  • Job ID 18997
  • Division Domestic Appliances
  • Organization Liebherr-Great Britain Ltd.
  • Area of employment Marketing / PR / Communication
  • Country United Kingdom
  • Entry level Professionals
  • Type of contract full time

Do you have strategic and practical experience in digital marketing? We aim to inspire our customers via digital touchpoints and are looking for those who want to drive this development. With a strong focus on digital marketing activities, you will help us to make these measureable. If this is you, we have a vacancy within our Refrigeration department based in Biggleswade for a Social Media Coordinator.

The role contributes to the success of the Refrigeration Division of Liebherr – Great Britain Ltd by effectively delivering the social media strategy on a local basis and providing support for marketing and media activities whilst ensuring outstanding customer service at all times and working within the Company’s key result areas; Business Performance, Customer Focus, People and Teamwork, Leadership.

Your Responsibilities

Social Media Management

  • In close agreement with the Liebherr Germany HQ, implementing the Liebherr Household Appliances social media strategy in the local UK market
  • Designing, editing and monitoring of market-specific social media campaigns
  • Conducting local social media market surveys
  • Social media monitoring – creating management reports and detailed evaluations Content Management
  • Writing UK specific posts and articles for Social Media and website
  • Selection of content on local specific topics
  • Revision and approval of global content translations
  • Researching, preparing and producing media asset content (videos, images)
  • Publishing content on the appropriate social media channels
  • Responsibility for the regional sections of the global corporate website
  • Training potential internal content authors in communication skills, as well as editing and publishing of articles SEA Management
  • Management of Search Engine Advertising (e.g. GoogleAdwords, Banners)
  • Defining and evaluating relevant keywords for SEA
  • Designing, editing and monitoring of market-specific SEA campaigns Community Management
  • Replying to user enquiries and comments across social media channels
  • Facilitating conversations and clarifying situations between social media users and internal specialist and customer service departments
  • Monthly reports on occurrences in social media communication (compliments, complaints, enquiries, …)
  • Initiating process improvements with regard to crisis, information and customer management
  • Internal consultation with Liebherr Germany HQ regarding sensitive topics

Marketing Project Support

  • Provide support to marketing management for events, marketing comms and supply of information to customers
  • Coordination of marketing services companies to manage production of artwork, print and direct mail, including proof reading
  • Support in concept design and implementation of brand events for B2B and B2C customers
  • Offer support and advice to customer marketing teams in presentation of Liebherr and Liebherr products to maximise sales

Your Profile

The successful candidate will require the following:

  • Experience in the online and social media fields both B2B and B2C
  • Experience in key platforms with an awareness of emerging trends and new platforms
  • Experience with Content Management Systems (CMS) like WordPress or FirstSpirit
  • Ability to articulate highly developed customer service skills applied in a working environment of similar complexity
  • A passion for social media such as for example Facebook, twitter, google+, blogs and forums
What we are offering

The opportunity to work with the industry-leading manufacturer, secure and progressive work environment, competetive salary and benefits, training and personal development.

Apply online now Print page

  • Job ID 18997
  • Division Domestic Appliances
  • Organization Liebherr-Great Britain Ltd.
  • Area of employment Marketing / PR / Communication
  • Country United Kingdom
  • Entry level Professionals
  • Type of contract full time

The company

Liebherr-Great Britain Ltd. belongs to the Liebherr Group of Companies and is responsible for sales- and servicing of Liebherr's products throughout the United Kingdom and Ireland.   

Location

Liebherr-Great Britain Ltd.

Normandy Lane

SG18 8QB Biggleswade

United Kingdom

Contact person

Amanda Wells