Domestic Appliances

The Domestic Appliances division posted sales of € 945 million in the 2018 financial year. This corresponds to an increase of € 16 million or 1.7 % year-on-year.

Development compared to previous year*
Turnover in € m
from 929 		( + 1.7% ) 0
Investments in € m
from 66 		( - 34.8% ) 0
Employees
from 6,072 		( + 2.2% ) 0

Turnover by sales regions

  1. European Union
    75.6%
  2. North America
    3.6%
  3. Central and South America
    0.8%
  4. Non-EU countries
    12.2%
  5. Asia and Oceania
    6.7%
  6. Africa, Near and Middle East
    1.1%

Strong sales growth in the Americas

The global market for large Domestic Appliances grew in 2018. This was mainly attributable to the economic upturn in South America and the continuing growth of the industry in Asia, especially in China.

At Liebherr, the domestic appliances division overall showed robust business growth. Liebherr’s strong market position in Europe was maintained. In Russia turnover was below the previous year’s level. In Asia and Oceania as well as in North, Central and South America sales were up, whilst an above-average rate of growth was established in the US, China and Thailand. The expansion of distribution and the expanded product portfolio in North America led to a strong increase in turnover in this region. On the other hand, Africa and the Middle and Near East showed a decline.

With the new Monolith range, the division is expanding its portfolio with high-quality refrigerators and freezers in the luxury segment.

State-of-the-art technology and bespoke solutions

A milestone for the division was the presentation of the new Monolith range at the International Consumer Electronics Fair (IFA) 2018 in Berlin. The Monolith range offers a generous selection of cooling options as well as bold design and luxurious features. This series also contains SmartDevice technology, which enables customers to connect their refrigerator to their smartphone. This allows them to use existing services such as recipes or shopping lists and change the settings on their device from anywhere at any time. Thanks to BioFresh technology, the new range has a reputation for innovative and sustainable food management. With MyStyle, Liebherr also offers customers the unique opportunity of customising their refrigerator design.

The division opened a new production plant in Aurangabad, India, with state-of-the-art manufacturing equipment. Liebherr Appliances India Private Limited specialises in the production of high-quality refrigerators and freezers for the Indian market. India’s economic growth means that Liebherr is opening up an important market for the future. The division has invested in a modern customer service centre at Ochsenhausen (Germany) to provide better service and expert advice.

To ensure future success, the division is responding to the dynamic market environment in the domestic appliance industry with greater customer focus and value-added marketing.

* Restatement first time adoption of IFRS 9 / 15 / 16