MXGP Latvia 2025

The 2025 MXGP of Latvia, held on 7–8 June at the Zelta Zirgs Motocenter in Ķegums, proved to be a challenging yet exhilarating event. Despite heavy rainfall leading up to the race weekend, the track conditions tested both riders and equipment. In this feature, we delve into the pivotal role Liebherr machinery played in maintaining the track's integrity and ensuring a safe environment for the competitors.

The 2025 MXGP of Latvia, held on 7–8 June at the Zelta Zirgs Motocenter in Ķegums, proved to be a challenging yet exhilarating event. Despite heavy rainfall leading up to the race weekend, the track conditions tested both riders and equipment. In this feature, we delve into the pivotal role Liebherr machinery played in maintaining the track's integrity and ensuring a safe environment for the competitors.

Alfis, the Liebherr dealer in the Baltic States and a main sponsor of the event, provided essential support. Their on-site hospitality tent welcomed invited guests, offering VIP wristlets, parking passes, and merchandise gifts. This initiative enhanced the customer experience while highlighting Liebherr's commitment to engagement and brand visibility.

Alfis, what was your role at MXGP Latvia 2025?

"As the official Liebherr dealer in the Baltic States, we were proud to support MXGP Latvia 2025 as one of the main sponsors. While we were not directly involved in the organization of the event, we played an active role in customer engagement and brand visibility on-site.

Our branded hospitality tent at the VIP entrance welcomed invited customers throughout the weekend. We provided VIP entrance wristlets, parking passes, and merchandise gifts, while also guiding guests through the venue layout, schedule, and event logistics."

What challenges did you face during the event?

"The main challenge was the weather. Heavy rain in the days leading up to and during the event resulted in very muddy conditions on the track and surrounding areas. This affected visitor access and complicated maintenance operations."

Despite these conditions, the Liebherr PR 716 crawler dozer performed reliably and efficiently, maintaining the track in optimal condition. Its ability to work in extreme conditions ensured that riders could compete safely and without unnecessary interruptions.

How was the event received by your customers?

"The event atmosphere was outstanding, with high energy and competitive excitement. One of the highlights was the main stage branding featuring large-scale black Liebherr banners, which provided a premium visual presence and drew positive attention from our customers.

Visitors appreciated the personal engagement and VIP treatment provided at the hospitality tent. Feedback was overwhelmingly positive, reflecting the added value that strong customer interaction combined with reliable machinery can deliver."

Any insights from your team on-site?

"Our team emphasized the importance of reliable equipment in maintaining event standards:

The conditions were challenging, but our Liebherr machinery proved its value. Even in wet and heavy mud, the PR 716 delivered the performance required to keep the track safe and smooth. The positive feedback from our guests highlights the effectiveness of combining customer engagement with dependable equipment.”