Press kit: IFA 2023

Liebherr-Hausgeräte will present its innovations at this year’s IFA under the motto, ‘Enter the circle of freshness’. High-quality products that minimise environmental impact throughout their entire life cycle: This is the declared goal and the central theme of all of the innovations and freshness solutions presented. In addition to circularity, which is a key part of the pioneering BluRoX technology concept, long-term energy efficiency plays an important role. Liebherr is setting new standards in this field with a fridge-freezer that is ten percent more efficient than appliances of the highest energy efficiency class (class A). In addition, the specialist in refrigeration and freezing will be demonstrating that the wide range of products leaves nothing to be desired in terms of design and convenience – for a stylish living environment that makes life that little bit simpler. The company’s exhibits can be found in the usual location: stand 102, hall 2.1.

Here you find the speech transcript of the press conference at IFA 2023.

Incredibly energy-efficient and can now be customised to your needs: Liebherr-Hausgeräte also offers its new fridge-freezers in the best energy efficiency class A in the online configurator MyStyle. Liebherr customers benefit from exceptionally low energy consumption and at the same time can design their appliance according to their own personal requirements – inside and out. The MyStyle configurator itself was recently awarded the iF Design Award for its ease of use and user-friendly interface.

Liebherr is the first manufacturer to offer fully integrated appliances that can be automatically opened and closed up to 115 degrees. The innovative AutoDoor feature isn’t just convenient, its elegant design increases its value and makes it possible to design modern and completely handle-free furniture. The jury of experts at iF International Forum Design GmbH also appreciated the benefits and functions of AutoDoor. They rewarded this unique feature of the Liebherr appliances with the renowned iF Design Award 2023 in the Kitchen product category.

Liebherr-Hausgeräte is launching new models in its range of GrandCru wine storage fridges. Using innovative refrigeration technologies, the wine fridges provide a stable temperature zone and ideal humidity, as well as protection from ultraviolet light, odours and vibrations. GrandCru wine storage fridges are designed to unite these five key conditions for optimum wine storage in a compact space and with a modern, elegant design. This allows the wine to mature perfectly in its own space, preserving its unique, genuine flavour— just like a wine cellar.

Liebherr-Hausgeräte GmbH is revolutionising technology in its fridges and freezers. Liebherr is the only manufacturer in the world to use a vacuum in conjunction with finely ground lava stone, the raw material perlite, to insulate its appliances. The first vacuum perlite models, named BluRoX, will be on the market as early as January 2023. For the very first time, it is possible to produce freezers with the energy efficiency class “A” and “B” in accordance with EU legislation thanks to the innovative technology.