On 30 and 31 March 2012, the commencement of the 2012 Liebherr RoadShow took place in Roppen, Tyrol (Austria). Some 2,000 customers and prospective customers from Austria, Italy, Germany and Switzerland attended the 2-day event. The expert audience had the opportunity of experiencing Liebherr construction machines in presentations as well as in actual operation.

Liebherr-Werk Bischofshofen GmbH was able to accept its first direct orders and received numerous inquiries during the 2012 Liebherr RoadShow.

At present, the Liebherr RoadShow is on the way to Vorchdorf in Upper Austria, the next of five stops in total.