After intensive preparatory work and shooting sessions at a wide variety of locations all over the world, the new Liebherr film was completed in good time for the 2010 Bauma trade fair.

In brief, effective terms it displays the full scope of the Liebherr Group’s activities in spectacular images accompanied by specially composed music. The film is of cinema visual quality too, filmed in 35-mm format, digitally scanned and edited to three different lengths to suit the viewing situation.

The film presents fascinating sequences from the Group’s vastly different product areas that show what Liebherr stands for: quality and precision, dynamism and system competence, international alignment and modernity. Brief narratives with a human element add touches of understanding to the overall texture. Individual scenes were shot in Argentina, Brazil, Germany, Great Britain, Spain and South Africa.